Diverse or niche, which is the best way for a freelance writer to go? I went to a marketing lecture for small business owners recently and came away wondering what it is I actually do. I don't have a niche: my writing covers many fields, from copywriting for other...
I went to a business networking meeting last week where there was a talk about marketing and selling your story. It involved some group discussion as the presenter talked us through the seven P's, namely: passion, principles, purpose, personality, position, people and...
4 Successful marketing campaigns: simple ideas, huge impact When it comes to marketing, simple ideas can often be the most successful. I've taken 4 examples of very different campaigns, to examine why they worked so well. What lessons can we take from these successes...