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The key to successful freelance writing: being diverse or finding your niche?

Diverse or niche, which is the best way for a freelance writer to go? I went to a marketing lecture for small business owners recently and came away wondering what it is I actually do. I don't have a niche: my writing covers many fields, from copywriting for other businesses, writing freelance ... READ the POST

On marketing and selling your story

I went to a business networking meeting last week where there was a talk about marketing and selling your story. It involved some group discussion as the presenter talked us through the seven P's, namely: passion, principles, purpose, personality, position, people and proof. We were asked to ... READ the POST

Marketing Campaigns with Impact

4 Successful marketing campaigns: simple ideas, huge impact When it comes to marketing, simple ideas can often be the most successful. I've taken 4 examples of very different campaigns, to examine why they worked so well. What lessons can we take from these successes to use in our own marketing ... READ the POST

What Others Are Saying

"You're an amazing author. My daughter has read all your books 3 times. Thank you for inspriring her!!
Nikki Young
2020-02-28T13:14:40+00:00
"You're an amazing author. My daughter has read all your books 3 times. Thank you for inspriring her!!

"Nicola listened to and understood our wish to evolve our message along with our brand. Her copy was always succinct,...
Nikki Young
2020-02-28T13:13:38+00:00
"Nicola listened to and understood our wish to evolve our message along with our brand. Her copy was always succinct, accurate and grammatically correct and we were able to upload it to the new site without significant revision."

"Nicola is responsive and intuitive while delivering projects in a timely manner."
Nikki Young
2020-02-28T13:13:54+00:00
"Nicola is responsive and intuitive while delivering projects in a timely manner."

"You have really inspired her to write and create stories. She was very taken with your book the Time School."
Nikki Young
2020-02-28T13:14:06+00:00
"You have really inspired her to write and create stories. She was very taken with your book the Time School."

"Nicola encourages the children to think about things in different ways and to be more creative and descriptive in their...
Nikki Young
2020-02-28T13:14:19+00:00
"Nicola encourages the children to think about things in different ways and to be more creative and descriptive in their writing style."
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Nikki Young