I'm celebrating a work anniversary - five years at Nicola Young Copywriter. That's according to LinkedIn anyway and the lovely followers who sent me a message of congratulations on the day. This milestone passed me by because I've been copywriting for much longer than...
What does it take to be a writer? You might think that all you need is an idea and the ability to put that idea into words. Well let me tell you, bloggers, writers and authors of today can't survive if all they can do is write. We have to be so much more than that....
Why Should My Business Have a Newsletter? The internet is awash with information. On the one hand, this is great, but on the other can lead to information overload. Most people use more than one social media channel, as well as having email (personal and work...
You may have a website for your business, but when was the last time you looked at it, I mean really looked at it? Don’t make the mistake of thinking that merely having a website is enough, it isn’t. Go back and look at your website, this time imagining that you are a...
Links are no longer necessary according to the latest news within the world of SEO. But what the experts are referring to is the practice of link building that has led to websites being filled with masses of unnecessary and irrelevant links that add no value to the...
Not to be confused with ‘copyright’, which according to the Collins English Dictionary is ‘exclusive legal right to reproduce and control a book, work of art etc,’ a copywriter, in its broadest sense, is a person who writes ‘copy’ – text or words – for the commercial...