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A copywriting milestone

I'm celebrating a work anniversary - five years at Nicola Young Copywriter. That's according to LinkedIn anyway and the lovely followers who sent me a message of congratulations on the day. This milestone passed me by because I've been copywriting for much longer than that, but it wasn't until my ... READ the POST

The truth about being a writer in the digital age

What does it take to be a writer? You might think that all you need is an idea and the ability to put that idea into words. Well let me tell you, bloggers, writers and authors of today can't survive if all they can do is write. We have to be so much more than that. We're researchers - coming up ... READ the POST

Why Should My Business Have a Newsletter?

Why Should My Business Have a Newsletter? The internet is awash with information. On the one hand, this is great, but on the other can lead to information overload. Most people use more than one social media channel, as well as having email (personal and work addresses, in many cases). It is ... READ the POST

Are you making the most out of your website?

You may have a website for your business, but when was the last time you looked at it, I mean really looked at it? Don’t make the mistake of thinking that merely having a website is enough, it isn’t. Go back and look at your website, this time imagining that you are a potential customer. Think about ... READ the POST

A Question Of Link Building

Links are no longer necessary according to the latest news within the world of SEO. But what the experts are referring to is the practice of link building that has led to websites being filled with masses of unnecessary and irrelevant links that add no value to the content or more importantly, the ... READ the POST

What Is A Copywriter, Anyway?

Not to be confused with ‘copyright’, which according to the Collins English Dictionary is ‘exclusive legal right to reproduce and control a book, work of art etc,’ a copywriter, in its broadest sense, is a person who writes ‘copy’ – text or words – for the commercial market. Traditionally thought ... READ the POST

What Others Are Saying

"You're an amazing author. My daughter has read all your books 3 times. Thank you for inspriring her!!
Nikki Young
2020-02-28T13:14:40+00:00
"You're an amazing author. My daughter has read all your books 3 times. Thank you for inspriring her!!

"Nicola listened to and understood our wish to evolve our message along with our brand. Her copy was always succinct,...
Nikki Young
2020-02-28T13:13:38+00:00
"Nicola listened to and understood our wish to evolve our message along with our brand. Her copy was always succinct, accurate and grammatically correct and we were able to upload it to the new site without significant revision."

"Nicola is responsive and intuitive while delivering projects in a timely manner."
Nikki Young
2020-02-28T13:13:54+00:00
"Nicola is responsive and intuitive while delivering projects in a timely manner."

"You have really inspired her to write and create stories. She was very taken with your book the Time School."
Nikki Young
2020-02-28T13:14:06+00:00
"You have really inspired her to write and create stories. She was very taken with your book the Time School."

"Nicola encourages the children to think about things in different ways and to be more creative and descriptive in their...
Nikki Young
2020-02-28T13:14:19+00:00
"Nicola encourages the children to think about things in different ways and to be more creative and descriptive in their writing style."
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Nikki Young